Duties & Responsibilities - Marketing Committee

Marketing Committee:

  • Development of a strategic communications plan for IMAC, including the development of tactical programmes, editorial calendars and media engagement;
  • Management and execution of communications plan, including writing and distributing to the relevant media:  press releases, articles, newsletters, fact sheets and other presentation materials;
  • Assisting with management of special events;
  • Website maintenance including social media strategy and maintenance;
  • Media scanning for news, events, and other external factors affecting the Cayman Islands captive insurance industry;
  • Support IMAC Scholarship fund through public relations activities such as article and press release writing, assistance with event coordination and interviews with recipients and graduates.
  • Liaise with Cayman Finance to work on furthering the impact of combined marketing efforts as worked on by both IMAC and Cayman Finance. 

 

Updated at 2016-05-10.

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